Smitten is proud to announce its inclusion on Sifted’s prestigious 2025 list of top startups in the Nordics and Benelux, marking the second year in a row the company has received this recognition.
This acknowledgment reflects the continued momentum and innovation behind Smitten’s mission: to reimagine online dating through meaningful connection and play-driven discovery. As the dating app landscape becomes increasingly crowded and transactional, Smitten stands apart by making the experience enjoyable again: prioritizing depth, authenticity, and exploration over endless swiping.
Since 2020, Smitten has grown to serve over 3 million users and has facilitated more than 30 million matches. Core features like Guessary, Wavy, Duo Dates, and Smart Search continue to push the boundaries of what dating platforms can offer.
We are honored to be featured once again among such forward-thinking companies and remain committed to building a dating app that makes connection more human, joyful, and fun.